Archives de Tag: promotion

Fiew more tips to Market Your Music

– Use Myspace, Tagworld, Frappr, Facebook and any of the good social networks and extend your fan base. Update on a regular schedule.

Go beyond the social networks and sign up to the best indie and unsigned music artist sites. Add a full profile, good photos, your best music, update the info regularly and DO NOT REDIRECT them with only a little info to find out more at another site. These indie communities are built to attract music biz personnel as well, to browse for the talent needed for various projects. While you have the viewers attention and time, have the important info right there, don’t waste their time with a redirect link! Include a link to your main site, if they want to learn more they will go to it.

Hand out your CDs (or demos). Have your web link printed on the CD. Include your band name and contact info as well. Remember, your name on the work is more important than the name of the work. Hand the CD to club owners that feature your type of music.

Send press releases and reviews of your shows to local print newspapers, magazines and event papers. When writing press releases, read up on « press release tips » and the like to tweak your presentation.

Professional photos mean you take yourself seriously. All photos in your press kit should be quality photos, not just your main bio picture. The money spent on a photographer that can capture your music « image » is money well spent.

Collect addresses and email addresses (email is free!) to keep your fans current on what you are up to. When building your lists, try to list their location – city, state and zip with a bit of personal input about that fan. This is a great way to create a more personal and targeted mailing list without bombarding people that are too far away to attend a show.

Practice and practice and practice. Longevity in the music business means learning new things, constantly creating, and always improving.
– Zero in on your target. Know where they hang out, where they shop, what they do for fun, and hit them where they live – online and off. Your audience is a specific crowd of people so don’t waste time being where they are not.

Play, play and play some more. Get gigs in one part of town on Friday and another part of town on Saturday. Do mini tours outside of your town.

Create your own support group of family, friends, and school mates – communicate well with them on your plans and goals to help spread the word on you, where you plan to go and how you plan on getting there. Delegate tasks to the appropriate people.

Flo Rida Topples Single-Week Download Mark

Flo Rida breaks his own record for most weekly digital song downloads as « Right Round » debuts at No. 1 on Billboard’s Hot Digital Songs chart with 636,000 units, according to Nielsen SoundScan.

The total smashes the mark he set with « Low » (467,000) in the January 12, 2008, issue, which took into account sales from that season’s post-Christmas week. The tally for « Round » also surpasses the opening-week download record set just last week by « Crack a Bottle » from Eminem, 50 Cent & Dr. Dre (418,000).

On the heels of its record-breaking sum, « Round, » which is based around Dead Or Alive’s 1985 No. 1 Billboard Hot 100 hit « You Spin Me Round (Like a Record), » will move 58-1 on the Billboard Hot 100 on the chart to be posted tomorrow (Feb. 19) on Billboard.com.

The track will be Flo Rida’s second to top that list, following « Low » which spent 10 consecutive weeks at No. 1. « Round » precedes Flo Rida’s second Poe Boy/Atlantic album, « R.O.O.T.S., » due April 7.

Meanwhile, Atlantic Records labelmate T.I. is one of many artists to parlay a Grammy Awards performance into increased sales as his collaboration with Justin Timberlake, « Dead And Gone, » will rise 9-2 on the Hot 100 with the chart’s largest week-to-week digital download spike (up 118,000).

While Atlantic Records recently held the top two slots on the chart for six weeks this past fall with a pair of T.I. tracks, this is the first time two different artists from the label have occupied the No. 1 and No. 2 slots in 20 years. In the March 18, 1989, issue Debbie Gibson’s « Lost In Your Eyes » led the list followed by Mike + The Mechanics « The Living Years. »

By Silvio Pietroluongo, N.Y.

Fiew tips to Market Your Music

  1. A music artist must start somewhere, that’s usually locally, but it’s better to not just dive in without a plan. But begin you must. Create a plan with some ideas and set goals as to what you need to accomplish weekly, monthly, and yearly. Start small and make it progressive. Reach bench marks and keep at it.
  2. Image is everything. Image is the complete package – artist/band name, look, performance, merchandise, and style, to how that brand is marketed. A stage name can be a descriptive statement of the image you or your band project. Be unique and interesting to look at in some way….build your own unique stage persona.
  3. Word of mouth has always been the best promotion – tell people what you do. Get people talking. Create your buzz by just giving enough info to get people interested, but hold some secrets close.
  4. Those that promote the most win.
  5. You may be a truly great talent, but without getting out there and consistently marketing yourself, networking, meeting the right people, maintaining your image, and being humble, your talent will only get you so far.
  6. Be innovative in your promotional efforts! The Internet has made it possible to hear a LOT more music, from a LOT more artists. You are now a very small fish in a very large pond – you will need to find a way to stand out, above and glow in the dark. Think beyond the box on every promo tip.
  7. Learn web basics to use the Net to your advantage. The Internet thrives on links, quality content, keywords and consistency. Properly use the tools of the Internet to build your online brand.
  8. Create a web site. Buy your own artist name or band name URL for your web site, keep it simple, easy to remember, make sure it loads quickly and is easy to navigate.

By Donna Liguria

Apple Makes iTunes Switch

Apple is changing the way iTunes users can replace their existing iTunes songs to the new DRM-free versions. Initially, the only option available was to convert every iTunes-purchased file to the new sans-Fairplay version, for 30 cents a track, using the « Upgrade My Library » feature.

Today, Apple has switched to a per track and/or per album model whereby users can chose which songs in their library they want to convert to DRM free versions. The iTunes store is not yet 100% stocked with DRM-free versions of songs, as it will take until April for it to fully ingest the new content.

By Antony Bruno, Denver
http://www.billboard.biz

How to pick the right distributor?

Start by asking questions. Here are the nine questions to ask before you get started.

  1. What is the distributor’s upload/joining fee?
  2. How much of a cut of your royalties is the distributor going to take?  This is crucial.   Remember, a royalty is a royalty forever.  If you sell a hundred or a thousand songs, do you want the distributor keeping 9%/12%/30% of the money you earn for each sale?
  3. Is there a renewal fee per album?  How is the renewal fee charged?  Is it per album or per year?
  4. Is there a weekly, monthly or yearly subscription fee?
  5. Is the distribution deal exclusive?  Does it allow you to distribute your music to additional regions or outlets or are you bound to a single distributor?
  6. Do you retain all of your rights in the music?  If the answer to this question is no – tread carefully.
  7. Are you locked into the contract for a fixed period?  Keep in mind that a label isn’t going to want to touch you if someone else owns your digital rights for an extended period.
  8. Does the distributor respond to emails/questions?  If something goes wrong with the upload, like a track name misspelt or the track order jumbled, is the distributor going to be responsive?  Can you call them?  Do real people reply to your emails?
  9. Where will your music be distributed?  Is the distribution worldwide or limited to a particular region?  In which outlets will your music be available?  Make sure you cover the biggest outlets like iTunes and Amazon mp3.

Once you answer all of the above, you can start weighing up the options.  At this point, it pays to do the maths.  Work out how much the distribution is going to cost you.  Taking into account the royalty cut the distributor takes, work out how many songs you’ll need to sell to break even.  It’s likely that the best model for artists with very low sales will be different to the best model for an artist selling in the thousands.

Digital Distribution allows you to build fan bases in places that you couldn’t have reached previously.  It allows you to reinvigorate your back catalogue cost-effectively.  It gives you instant feedback on your most popular songs, the countries that like your music most and it’s an entirely new income stream for independent artists.

If your dream is to get signed, digital distribution is a great way to prove your worth to a label.  Digital sales are one of the all important ‘indicators’ that a label will look at when they are thinking about signing you. Good digital sales can be a great way to leverage a better deal.

Digital Distribution does not replace physical CDs, it does not replace the live show, and it does not replace the value of a great song.

Digital Distribution is a smart move.  But it’s not enough to distribute digitally, you need to be promoting digitally too.

Nick Crocker

THE BEST WAY TO PROMOTE YOUR MUSIC!!!

MUSIXPROM

3 Easy steps to target your music promotion

Dear Friends,

Musixprom is honored to announce the launch of its website www.musixprom.com. It has been created to help you in the promotion of your musical career as well as to give you the right tools to reach your goals in the music industry.

These days, most artist do not have the financial resources to fund a successful and powerful promotional campaign surrounding their music. Musixprom offers affordable promotional services for those who desire to reach and enlarge their audience. To do so, we create and hand out your free promotional CDs and flyers to the public of many different concerts organized in France, Belgium, Luxembourg and Montréal (Canada, Québec). These promotional CDs and flyers are distributed by our young and dynamic street teams in order to target the right audience for your style of music.

Internet is the future record store and Musixprom wants to help you establish your presence. To do so, every compilation/album created by Musixprom will be distributed on iTunes, Wanadoo, Vodafone, Orange, Telefonica, NRJ, Mediamarkt.de, Pro7.de, t-mobile, MTV, Nokia, 24/7, Amazon, AOL, musicload and many more. You will still get your royalties on the sales, which will allow you to re-gain your investment, or more, depending on the sales.

We invite you all to take notice of our different promotional offers throughout Europe and Canada on our website www.musixprom.com. Do not hesitate to subscribe to our Newsletter in order to get information on our new products and services. More information will be available in the coming weeks.

Musixprom

www.musixprom.com