– Use Myspace, Tagworld, Frappr, Facebook and any of the good social networks and extend your fan base. Update on a regular schedule.
– Go beyond the social networks and sign up to the best indie and unsigned music artist sites. Add a full profile, good photos, your best music, update the info regularly and DO NOT REDIRECT them with only a little info to find out more at another site. These indie communities are built to attract music biz personnel as well, to browse for the talent needed for various projects. While you have the viewers attention and time, have the important info right there, don’t waste their time with a redirect link! Include a link to your main site, if they want to learn more they will go to it.
– Hand out your CDs (or demos). Have your web link printed on the CD. Include your band name and contact info as well. Remember, your name on the work is more important than the name of the work. Hand the CD to club owners that feature your type of music.
– Send press releases and reviews of your shows to local print newspapers, magazines and event papers. When writing press releases, read up on « press release tips » and the like to tweak your presentation.
– Professional photos mean you take yourself seriously. All photos in your press kit should be quality photos, not just your main bio picture. The money spent on a photographer that can capture your music « image » is money well spent.
– Collect addresses and email addresses (email is free!) to keep your fans current on what you are up to. When building your lists, try to list their location – city, state and zip with a bit of personal input about that fan. This is a great way to create a more personal and targeted mailing list without bombarding people that are too far away to attend a show.
– Practice and practice and practice. Longevity in the music business means learning new things, constantly creating, and always improving.
– Zero in on your target. Know where they hang out, where they shop, what they do for fun, and hit them where they live – online and off. Your audience is a specific crowd of people so don’t waste time being where they are not.
– Play, play and play some more. Get gigs in one part of town on Friday and another part of town on Saturday. Do mini tours outside of your town.
– Create your own support group of family, friends, and school mates – communicate well with them on your plans and goals to help spread the word on you, where you plan to go and how you plan on getting there. Delegate tasks to the appropriate people.